Sex, clubs & rock'n'roll! As plastic as you want us to be... The Hollywood Monsters website was launched in March of 1999. This was a strange time for both the internet, and the Los Angeles nightclub and music scene. Only about 30% of the U.S. population had internet access at the time, but usage was growing at an alarming rate. Social networks didn't exist as we know them today- it would still be years before MySpace came along. Los Angeles was experiencing a glam/punk/rock resurgence and the nightlife was raging! It was the perfect storm about to happen...

I originally conceived the site as an online continuation of Galaxina. After realizing my funding limitations, I changed the direction of the site to become more of an alternative community and lifestyle guide to Los Angeles. I posted listings for nightclubs and shows, and started networking with club promoters to see if they were interested in participating. Most of them didn't have websites and were happy to receive the promotion. I saw an ad in the LA Weekly and made a cold call to Dayle Gloria that would change everything. We set up a meeting at her apartment and instantly hit it off, forming a friendship and mutually beneficial cross-promotion relationship with each other. I would promote Dayle's clubs and she would use Hollywood Monsters as her official website for Scream and her other club nights. Dayle introduced me to bands and club promoters by the dozens, and as time went on, Hollywood Monsters continued to grow and grow. Apollo Staar's scandalous 'Rock + Roll Rehab' column was added to the site and once the 'Rants' guestbook went up, the synergy between the two really heated things up!